Testimonials and News

"Gay Landreth, ... is a real estate broker of the utmost integrity. My wife, Martie Moss, and I have been engaged in eight real estate transactions with Gay and her company, La Florida... Gay’s extensive knowledge of the real estate market and ability to create excellent marketing materials and communicate the compelling sales message to the customer was most helpful in selling our listings.  In addition when we were purchasing her research and willingness to preview various properties and write letters on our behalf to owners of properties helped us in processing what to buy and where to purchase... She also helped us immensely in determining values, both as buyers and as sellers. Her help has been particularly helpful in this difficult real estate market.  In cases where she is working for the seller and buyer simultaneously she is able to fairly represent both parties. Martie and I will send referrals to Gay and we consider Gay and Jeff friends of our family.  If we undertake any real estate purchases or sales in the northern Florida area Gay will certainly be our agent."

Paul H. Rubin

Department of Economics And School of Law
Atlanta, GA

"Y'all have been great. If everyone was as thorough more deals would get done... Thanks again so much for your help and professionalism."

Kirk T.
President & CEO


“…Through my business I purchase between 20 and 200 resort properties per year… I have never met anyone in all my travels as good at what she does as Gay…What I probably like the best about La Florida is the fact that I can get in touch with the principals there anytime… the large [Real Estate] companies… do not have [the] same customer service feel that La Florida offers.  They have been very responsive and timely to all my requests...

Gay Landreth and La Florida are the best I have ever seen!

J. Bolton

Dear Gay and Jeff,
Having just sold our property in Walton County, Florida, I felt it important to let you know how professional and thorough we feel that you were in marketing, selling, and completing the transaction. We’ve owned properties in the gulf for over 10 years and can honestly and sincerely say that you went above and beyond what we could imagine in completing the sale. You kept our anxiety levels low during this trying economic time. The entire period was smooth and effortless on our parts. You negotiated a most satisfactory sale price, always giving us the right advice at the right time. We cannot imagine the closing going more smoothly. It was a privilege to work with you both.  We know one thing; all our future endeavors on the gulf will be handled by La Florida. We know that we will getting the most honest, hardworking, ethical, engaging, Christian [R]ealtors in the gulf!"

Dan and Becky Carlon


"Hi Gay and Jeff
...in my 10 plus years of working with different agents andrealtors in the Destin/South Walton area I was more impressed with the completeness of information you two provided than anyone else I have ever worked with in FL. You two provided more information (in terms of comps, in terms of history of sales transactions, in terms of HOA documents and in terms of financial projections (rental income, expenses, etc) than anyone else I have ever worked with. I am a detail person and it was great to be able to obtain a complete package of information (and not have to continually go back and ask for this and that [as I usually have to do]). Moreover, the way you provided the information (via the internet and via the use of excel spreadsheets) made the information extremely user friendly and allowed for me to create different scenarios based on downpayments, interest rates, income levels, etc. I am sorry we weren’t able to pull the trigger quick enough on the property we were looking at. But I look forward to continuing to work with both of you if we have any needs in the Santa Rosa beach and surrounding areas. I expect that the way you do business impresses many people and will bring much success over time...

Tom Hartlage


I wanted to take this opportunity to say thank you for all that you have done for me and my company. You have treated us like your number one customer even though the market has been very busy for all Realtors. I am sure all of your customers get the same treatment – honest and knowledgeable. Finding you “on accident” has really benefitted us. Your knowledge of the market is unsurpassable. The values you have suggested to us for buying and selling have more than exceeded our expectations. You were then able to follow through on those prices. We have always been very pleased with our results. The pre-construction deals you have directed us to have also paid off tremendously. In an area that I was very inexperienced in, you made it simple and profitable. Without your expertise, I would not have been able to do as well as we have been able to do. The team you have surrounded yourself with is also impressive. Jeff has always given us his time and talent when needed. He certainly sees the necessity of making the customer his number one responsibility...While other Realtors are getting too big for their britches, you keep things in perspective and focus on your customer as your top priority. We look forward to continue working with you for years to come. I can speak only for my partners and me, but we think we have found the best [R]ealtor in the panhandle, hands down! Thank you for all that you have done for us."

Greg Paul


"To Whom It May Concern:

It is with great pleasure that I recommend Gay and Jeff Landreth, the owners of LaFlorida, to anyone who wants to sell a condominium at Bella Vita in Blue Mountain Beach, Florida. My experience with LaFlorida dates back to 2003, when Gay was the selling agent when my wife and I purchased our condominium at Bella Vita. What impressed me the most was her in-depth knowledge about the buildings, the individual units, their construction, the management and the people who live there. We bought our condo within 48 hours of meeting Gay, and can truly say that we purchased the condo because of all that Gay knew and how she delivered the information. When we decided ten years later to sell the condo, LaFlorida naturally got the call to be our selling agent. In preparing the unit for sale, Gay and Jeff were tireless in their efforts to maximize our selling price and to prepare the unit for sale. They personally participated in every aspect of staging the unit and, when it came time to set the price, gave us advice that was very easy for us to live with. They were aggressive in setting up appointments and one or both of them were personally involved in every showing. Follow-up with my wife and I was outstanding and it wasn't long before we had an offer. In terms of the negotiations to sell our unit, they offered very good advice and let me direct the course of the discussions; this was very important to me. We closed our sale with no heartaches and no troubles in what was a very smooth process. I highly recommend LaFlorida as real estate professionals for any home on the Emerald Coast, but my recommendation is even stronger for a property at Bella Vita. Simply stated, no real estate broker knows that property better or will work harder to earn a commission."

Very truly yours,

R. Douglas Gentile

Gay does a great job. She is always available and quick to respond. She is very organized and provides you with a binder of all the properties that she shows you and all the research she has done on each property for you to make a decision. She offers great input and gets to know you so that this input is invaluable in your decision to purchase a new home or condo. I would recommend her to everyone I know looking in this area. - Tom & Chris

I cannot say enough to praise the work of Gay and her team. From day one, she has been attentive, responsive, and hard-working. My husband and I were still stationed in California so Gay would facet ime us in during all of the home tours (and there were many many home tours). She always made sure to take care of us, not only as clients, but also as a military couple. Anytime I had a question, Gay was available by phone, text, or email. I never had to wonder if she received a message because she made sure to get back to me asap. She also took the time to fill me in on every detail, and as new home-buyers, this was crucial for us. I can't thank her enough for really taking care of us every step of the way. I trusted her with everything and would recommend her services to anyone and everyone. I will also be using her when we sell our home. - Keli

I received a recommendation to consider La Florida for my real estate purchase, and I am pleased to write that they exceeded all my expectations. For me, it first starts with honesty and integrity, and that is something exemplified by Gay, Jeff and the entire La Florida team. They helped me find the home that fit me best, while truly working on my behalf. It really makes a difference to have a trusted advisor that is truly looking out for your best interest. When you pair that integrity with decades worth of experience and the knowledge of this entire costal region, its no wonder why once you find La Florida there is no reason to go anywhere else. If you want a firm that knows the ins and outs of all the locations, communities, builders and associations in the area, while curating for you desirable properties based on your individual specifications, I highly recommend La Florida. - Matt

It has surely been a pleasure working with Gay and her team. The level of integrity, character and professionalism are unmatched in the entire region. If you are wanting a real estate transaction along the Emerald Coast, whether buying or selling, the wisdom in selecting La Florida as your advocate will be one you won't regret. We believe this so much that she is currently representing us AGAIN for a third transaction!! - The Laughlin Family

We were so thrilled when after five years trying to sell our property with other realtors Gay was able to sell our property and home. Not only that she found us a great home to move into. Her servi ce exceeded our expectations. And we could tell she really cared for us and the buyer on the sale of Hamon Avenue. And she looked out for the best interest of both parties on Hamon and also she looked out for us as we bought a new home in Peach Creek. There was an intermediate townhouse we were going to get but through her careful protection of us something was exposed with flaws in the flooring and we were able to get out of the contract and into our new beautiful home . Thank you Bob and Sharon Parkes

Gay was the most thorough and informed realtor we have ever had! She was very informed about our market in PCB and never was there any pressure or concern . She is very calm and knows exactly what to do in any situation. She will be there whenever u need her. I will use her for all my future real estate needs. First class all the way!!!!  - Cindy

Gay was a very thorough and professional realtor with the sale of our condo in Santa Rosa Beach. She kept us informed through the complete process and was pleasure to work with!  - Bill and Diane Hoffman

Gay contacted me about selling our unit at Villas at Santa Rosa to a perspective buyer. With her hel I set the price after some negotiations we agreed to a fair price. During the extended closing Gay and Jeff were in contact with me to let me know how everything was progressing. They both did everything they said they would do and more. I would say that Gay and Jeff are true real estate professionals and I would, definitely, recommend La Florida for your real estate needs on the Emerald Coast.  - Pink Persons

Gay was a big help as I bought a property. I did not live in the state, so Gay helped answer all of my questions and even set up a meeting with local officials so I could understand all that goes into living on a waterfront property. Very quick and responsive.  - Susie Schwartz

Gay Landreth is a realtor’s realtor! Gay was recommended to us from a fellow realtor in Nashville. As owners of a condominium in the Resorts of San Destin for 16 years, we found her approach to working with out-of-town clients as extremely detailed and comforting. She will be your eyes and ears when it comes to working with other local agents in the area and being able to advise you on ‘next steps’ when you do get the offer you have been waiting for. My husband and I had a price point in mind and she honored our wishes and patiently waited for the right offer – there was no pressure to reduce our price or take a lessor offer. We closed without a hitch and in a very timely manner. There were no hidden issues because Gay made sure the details were addressed. It takes a lot more than you can imagine to “make it to the table” and actually close a condominium with all the documents, association issues, insurance, etc. that you have to take care of. If you are a realtor yourself, you can trust her to represent you as you would want others to feel about you. Suzanne and David Carlisle, Nashville, TN

We highly recommend Gay Landreth who handled selling our Bella Vita Condo. Professional; Confident under fire. - Tom and Lynda Bliznik

Gay contacted me about a new listing at Bella Vita. She and Jeff showed to me and my wife, Liz the following weekend. With the help of Gay and some negotiations we contracted on the unit the first of January and closed February 8th, 2017. The knowledge and passion Gay and Jeff have with property at Bella Vita was instrumental ensuring the sale of C101. Gay and Jeff knowledge and passion make them true real estate professionals and I would highly recommend La Florida for your real estate needs. You will not regret it. - Pink Persons

We originally met Gay & Jeff in 2013 while renting in the Bella Vita complex.  Their personality and outlook on life were a perfect fit for my wife, Natasha, and I.  We had four young daughters (ages 4 to 9) at the time and indicated we were a couple years out from making a formal search, but asked they stay in touch / keep us informed.  Over the next couple of years, Gay would touch base and share various locations and opportunities.  When we vacationed in the area, we’d always carved out a day to spend with Gay and Jeff.  The experience was always stress-free and a feeling of partnership.  During this time, we toured a home in the Retreat and instantly fell in love with the area.  The privacy, security and amazing landscape / views were unmatched.  Gay waited for the right lot to become available, at the right price, and we made the move.  However, the Team’s support didn’t stop there.  In addition to securing the lot, knowing our personalities and tastes, Gay and Jeff interviewed and introduced us to several builders to ensure we had the right fit for our future.   We are moving in to our Retreat home this Fall and can’t wait to have Jeff and Gay over to celebrate.  You won’t find a more knowledgeable, hard-working and personable real estate Team than Gay and Jeff.   Respectfully, Bill & Natasha Decker

- Gay called me back within SECONDS of my initial inquiry. She is very professional and was very helpful during the entire process. Don't hesitate to let Gay and her team make your home buying experience a breeze. Alan

Gay and Jeff are the best. They sold our home in thirty days and we couldn't be happier. Bob and Patti Stanley

Gay's knowledge, connections, expertise, and experience made this process seamless. Her experience with vacation rentals was invaluable. We can't thank her enough, and highly recommend her. - Don and Jana

Without hesitation, we recommend Gay and Jeff Landreth if you are buying or selling in Santa Rosa Beach. They are friendly, concerned and personally involved in the entire process. Circumstances took us out of town in the days before a cloing and weather kept us from clearing the property of all of our personal effects. Jeff personally moved our possessions and Gay arranged for the property to be cleaned thoroughly to help us welcome the new owners. They worked hard to help us stage our homes to best advantage. We would also like to commend their entire staff, especially Janna who helps to attend to every detail. When you are ready for a realtor, La Florida is there to help!  Mary and Walt

Gay Landreth was recommended by a friend to help search for my beach home in the Santa Rosa Beach area. She was friendly, timely, available and responsive throughout the entire process. Gay was delightful to work with on my quest for a new home. She arrived with a well organized packet of information and selected properties that fit my needs. She is extremely professional, knowledgeable and seamlessly navigated a few unexpected bumps in the process. Her husband Jeff is equally delightful and they make a fantastic team. They have an outstanding network of industry professionals from attorneys to inspectors to facilitate the process. She made my dream become a reality and she goes beyond all expectations. I give her an eleven on a scale of 1-10!  Rebecca Margarites

I listed my home in Carillon Beach with Gay and within a few short weeks we were under contract. Gay kept the lines of communication open throughout the whole process and handled every aspect with the utmost professionalism. Her level of knowledge and experience in marketing and selling in this area are unmatched. I highly recommend La Florida for all of your real estate needs. - Joe Scherzinger

Gay is a gem!! She helped us find the perfect Beach Front condo in Navarre Fl. Her connections, knowledge, and experience was invaluable. She is so dedicated and hardworking, and gives you 100% of her attention. Her experience with vacation rentals is vast, and really helped us make the right decision. She has connections for every step of the way and makes the whole process seamless. I can’t recommend her enough. - Jana Hutcheson

Our experience in working with Gay and Jeff in the sale of our home at 71 Coquina Place went beyond our expectations. They hosted countless showings and open houses, with hospitality and professionalism, and were always readily available in coordinating with other realtors for showings. Jeff and Gay created tasteful and effective marketing strategies- from hiring a professional photographer, and videographer to capture the essence of our home, to networking with professional area realtors.   They sacrificed their personal time, to respond to immediate needs at all hours.  Jeff and Gay provided their expertise in showing, and ultimately selling our home in less than a year. 
We couldn't be more pleased with the care in handling the sell of our home, and have already listed another piece of real estate to be sold by the Landreths. 
Stefan and Lauren