Consulting - Market Research

La Florida Consulting and Market Research

La Florida’s co-founders and Broker, Gay Landreth, has 35 years of experience conceptualizing, brokering, marketing, consulting, and leading sales teams for high-rise developments and signature neighborhoods from Navarre Beach to the Daytona Beach Shores.  Both La Florida founders and Brokers Jeff and Gay Landreth serve as expert witnesses regarding real estate related issues.

Banks and private equity entities engage La Florida to determine the viability of a project in conjunction with a developer’s due diligence.  Our involvement begins with the developer concept and continues through post closing customer follow-up-- integrating processes for a seamless experience for the developer, construction lender, and end user. 

We welcome the opportunity to have a brief web conference to further present and discuss our company and experience in a more formal setting. 

If there are any questions, feel free to contact us at our main office 850.231.7896 or via e-mail (